Selected work

Products and tools built to solve real problems — with enough detail to show the thinking behind them.

Cookmory recipe library interface

Product, web development and SEO

Cookmory

A multilingual recipe management product built from idea to launch.

The challenge

Create a product that makes it easier to save, organise and reuse recipes from different sources while keeping the experience clear on desktop and mobile.

What I worked on

  • Product structure and feature planning
  • Web application development
  • Multilingual experience
  • Recipe import workflows
  • SEO structure and content direction
  • Distribution and launch

The approach

Software, product, search and distribution decisions were treated as one system. That kept the interface, technical structure and acquisition work aligned from the start.

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  • Technical and indexability checks
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  • Multilingual hreflang validation
  • Prioritised action plan
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